Case Study

Dub police Records Jake Holt  The institution I have chosen is Dub Police records, a record label that promotes electronic dance music, primarily Dubstep. Owners Dub police is owned by Submerged music, and the label was founded by a dubstep producer/DJ going by the stage name Caspa (Birth name Garry Mccan) in 2004. Submerged music is an independent music label owned by a DJ with the same name (DJ Submerged, birth name Kert Gluck). Brief description of media products As Dub Police is a record label, their primary output is music products, including music videos and teasers on social media websites like Youtube and Facebook. Artistes that are signed to the label include: •Subscape •The others •Trolley snatcha •Emalkay •Variations •Oiki Each artist has released Eps, singles and albums on the label in all formats (MP3 download, Vinyl and CD, and the number of releases currently stands at 89 as of september 9th 2013. Competitors The main competitors with Dub Police are Circus records, but other competitors include: •Never say die records. •Black butter records. •Smog. •Firepower Link to dub police: http://www.dubpolice.com Link to latest single released by dub police: http://www.youtube.com/watch?v=s8S7mJ3sSCo Link to forthcoming single preview: http://www.youtube.com/watch?v=Na0Ezc7gFVU